2024 is all about invisible experiences. If companies anticipate and respond to customer needs, they can proactively deliver seamless and unobtrusive interactions. Just 28% of digital experience executives interviewed by Forrester believe they can anticipate the needs of their customers. And only half of those (14%) believe they are already successfully lowering unnecessary engagement with their customers.
In this webinar, guest speaker Stephanie Liu, Senior Analyst at Forrester, will explain why privacy matters for Invisible experiences and how it serves as the cornerstone of trust, respect, and ethical engagement with customers. From compliance with regulations to mitigating risks and preserving customer relationships, Stephanie will be joined by Sam Ngo, Director of Product Marketing at BlueConic, to uncover the multifaceted reasons why prioritizing privacy is essential.
Mastering Privacy in the Era of Invisible Experiences and Seamless CX
ALL WEBINARS & Events
MARCH 19, 2024
Webinar with Live Q&A Chat
FORRESTER
STEPHANIE LIU
SENIOR ANALYST
BLUECONIC
SAM NGO
DIRECTOR, PRODUCT MARKETING
How privacy preservation strengthens relationships with customers, fostering long-term loyalty and advocacy in an era of heightened data awareness.
You'll learn:
The risks associated with inadequate privacy measures in invisible experiences and how prioritizing privacy helps safeguard both customers and organizations.
About the legal requirements and moral imperatives of complying with privacy regulations in the context of invisible experiences.
How prioritizing privacy fosters trust and respect from customers, ensuring that Invisible experiences are welcomed rather than perceived as intrusive.
Speakers
11:00AM ET
FORRESTER
STEPHANIE LIU
SENIOR ANALYST
BLUECONIC
SAM NGO
DIRECTOR, PRODUCT MARKETING
GUEST SPEAKER
MODERATOR
GUEST SPEAKER
MODERATOR
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Check your inbox for a calendar invite and link to join us live. If you have any questions, please contact info@blueconic.com.
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Don't miss this opportunity to gain insights into why privacy matters in invisible experiences and how you can safeguard trust while delivering personalized and ethical engagements.
Steph focuses on the intersection of marketing and privacy. She guides clients on how to strike a delicate balance between privacy, trust, and consumer expectations, all while navigating a rapidly shifting data deprecation landscape that spans consumers’ privacy-protecting behaviors, regulation, tech limitations, and walled gardens. She examines topics like zero-party data, preference centers, data clean rooms, the customer data ecosystem, and how to deliver experiences that are personalized without being creepy.
Sam Ngo is the Director of Product Marketing at BlueConic. Prior to joining BlueConic, she was a Researcher at Forrester covering the social intelligence space. She helped Fortune 500 clients put the right people, processes, and platforms in place to make use of the structured and unstructured data from social channels. Now, her focus is helping customers realize the potential in their first-party data. When she’s not knee-deep in translating the value of BlueConic, she’s trying to understand the science of baking.