Get the Report
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, Magic Quadrant for Customer Data Platforms, Lizzy Foo Kune, Benjamin Bloom, 14 February 2024
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from BlueConic.
Why Gartner named BlueConic a Challenger
Evaluation criteria for Customer Data Platforms
REPORT
BlueConic named only Challenger in 2024 Gartner® Magic Quadrant™ for CDPs
Company recognized for Completeness of Vision and Ability to Execute.
BlueConic is proud to announce that Gartner has named us the only Challenger in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.
Per the report, “Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers."
Get the report to learn:
BlueConic Recognized In First-Ever Gartner® Magic Quadrant™ For CDPs
REPORT
BlueConic named only Challenger in 2024 Gartner® Magic Quadrant™ for CDPs
Company recognized for Completeness of Vision and Ability to Execute.
BlueConic is proud to announce that Gartner has named us the only Challenger in the inaugural 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.
Per the report, “Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers."
Get the report to learn:
BlueConic Recognized In First-Ever Gartner® Magic Quadrant™ For CDPs